Flowline CRM
Lightweight sales pipeline manager, lead scoring engine, and deal automation suite.
Client
Apex Commerce
Our role
Lead Frontend Developer
Timeline
2024–2025
Type
Sales Automation Web App
Overview
What we built.
Flowline CRM is a streamlined, high-velocity sales CRM created for high-growth revenue teams. It replaces cluttered legacy software with an ultra-responsive drag-and-drop deal board, automated email sequences, intelligent lead scoring, and instant pipeline conversion forecasting.
Key features
- Interactive drag-and-drop Kanban deal management board
- Automated email campaign drip sequences and open rate tracking
- AI-assisted lead scoring and deal closure probability metrics
- Centralized contact history timeline with email and call logging
- Customizable deal stages and revenue forecast analytics
- Multi-currency support and real-time team collaboration notes
Challenge
Creating a highly reactive drag-and-drop Kanban board handling thousands of active deals with multi-user concurrency.
Solution
Built an optimistic UI state machine with instant local updates and background sync reconciliation.
Outcome
Shortened average deal closing cycles by 40% for over 200 active enterprise sales representatives.